Blog: Funding and support for Leicestershire businesses

Funding and support for Leicestershire businesses

Funding and support to accelerate growth in your business Depending on where you business is located Marketing Innovation Ltd can help you identify support to help your business take off in 2016 using our expert help and guidance. Marketing Innovation Ltd  has been involved with grants for marketing consultancy for 30 years and is now recognised by the Business Growth Service and […]

Is it makeover or meltdown time?

The one sure bet as we approach July is that marketers at this time get squeaky bum syndrome over marketing plans signed off early year that are not cutting the mustard. The other certainty is that our air conditioning falters as summer temperatures hit the early 30’s. So what to do? The air con issue is quite simple – get a […]

Measuring a customer’s experience

A customer’s experience is the qualitative aspect of any interaction that an individual has with a business, and its products or services.   Today, more than ever, customers can provide feedback via a multitude of channels with social media platforms increasingly providing ease and immediacy, be it Twitter, Facebook, Trip Advisor etc. A quick review of any company’s social media and more […]

Don’t press ‘DELETE’ on lapsed customers

In their rush to capture hearts and minds of new clients to fill sales targets, company executives may be missing a trick by not balancing efforts in social media with strategies to re capture those of lapsed customers. It’s worth taking a look at why businesses should consider this a priority. Attracting new clients can be hugely rewarding but the extra margin […]

Had a bright idea? Why not make it shine?

HAVE YOU ANY IDEA? They say genius is 1% inspiration and 99% perspiration. We all have ideas but a good many fail to see the light of day.   As a bright young brand manager I saw hundreds of product inventions, most of which never saw the light of day – too costly,  narrow target market,  passing off , or just plain […]

Election Fever

General Elections a ‘feel good’ factor that will give your business a shot in the arm. So why not cash in on the election fever by voting for a new marketing plan that will tick the right boxes and lead to a definite result! We are an independent party that can give impartial advice and create expert marketing plans to propel […]

Marketing Health Check

Marketing Health Check Marketing Health Check offers new clients a 90 minute critique of their marketing, to determine which parts work well and which parts work less well. We then make formal or informal recommendations to the client indicating the potential areas for improvement. The Health Check asks critical questions like how you market and sell your products and services. Whilst not […]

Business Growth Vouchers Scheme

Not sure if Growth Vouchers are for you? When Government offers support grants to business one of the first questions businesses ask is “What is the catch?” With the Business Growth Vouchers schemes there seem to be few catches, and so long as a business meets the criteria then there is every reason to be optimistic of receiving support. Another concern businesses […]

Marketing strategies – Expediency or what?

Marketing strategies 30 years in business has taught me not to be complacent. In marketing it’s easy to fall into the trap of following the same old routines. Mix it. Everyone is pushing Facebook, Twitter, and Linked In to boost company’s ratings, but these can soon feel like an old pair of shoes – so what more can you do? Ask the […]

Leicester Grant Scheme

We have been video blogging again! This time on the Leicester Grant Scheme that is available from Enterprising Leicester, the EDRF funding that is available for SME’s in Leicester. Paul Lockton introduces the grant and how Marketing Innovation Ltd can help companies with their applications. https://www.youtube.com/watch?v=bu8__O4HsCA […]