Blog: The ABC of Marketing

The ABC of Marketing

Successful marketing is one thing, but are we not always reaching for the next goal or target? The ABC of marketing are the foundations to everything, without them nothing will happen. However foundations only get you so far, so what are the building blocks.             “Every company thinks of themselves of having a USP, but if everyone has something unique then the […]

Visit Marketing Innovation Ltd at Youtube

Paul Lockton introduces Marketing Innovation Ltd on their new You Tube channel. http://youtu.be/DFZO7gDXB1c   […]

Paul Lockton appointed to Board of Loughborough BID directors

Paul Lockton was recently appointed to the Board of Loughborough BID at the AGM on 2nd July in a voluntary capacity and also became a member of the retail Sub committee responsible for town promotion.  […]

So are we out of Recession?

Following months of negative commentary, national TV and press,  like estate agents, are trying to convince us that the economy has turned the corner and the recession has ended. My suspicion is this euphoria could again be the ‘London Effect’ whilst businesses elsewhere may be less convinced about the economy bouncing back never mind the recession bottoming out. How do you feel? I […]

Call of Market Research or Super Marketing Bros.m

It’s Friday, and so of course, some staff’s minds are turning to the weekend. A recreation of choice for some of the hard workers here at Marketing Innovation is playing video games…and that got us thinking. What is Market Research like in the video games industry?   On internet forums and communities for gamers, one of the common complaints is the stagnation […]

Market Research b(u)y the book?

We all get the new updates and articles on the ‘Top 10 Books in Marketing’ or ‘The Best 100 Books for Your Business’, usually thrown around to increase the popularity or to publicize the few that make it into the ‘Top 3’.  A quick trawl through Amazon gives over 400,000 titles listed under Marketing & Sales. Which is great, for […]

Flying the flag – How to sell overseas

Living on an island, sometimes the UK can feel a little removed from the rest of the world. The power of on-line business and marketing has gone some way to overcome the barriers placed around Britannia, but the culture of British business can still seen to be a little on the reserved side compared to the rest of the world. Ask […]

Social Networks

Social Network Links: You can now access updates and information by ‘liking’ us on Facebook Following us on Twitter @mrktinnovation Manager profiles on LinkedIn:  Paul Lockton, Amy Gallagher, Amanda Mould   […]

Do customers really know what you do?

Understanding your customers needs is one thing, but how well do customers perceive your service?  Do you offer apples, but your customers believe you sell oranges? Do you really know what customers experience when they come to you for help or seek information about your services. No matter how much you try to second guess what’s in buyers minds, […]

How close do you want to get?

Getting up, close and personal………Tailored to your needs.  Marketing Innovation Ltd is an accredited company working to IQCS standards.  We  offer brand teams a  comprehensive marketing/research package and a service fully tailored to client needs/budget. We offer a range of B2B tools including marketing advice/consultancy, a high capacity telephone call-centre.  With CIM qualified practitioners in charge you’re in safe hands. The […]