Blog: What is ‘Reliability’?

What is ‘Reliability’?

When asking customers the factors which are important in making purchase decisions; ‘reliability’ will feature somewhere in the discussion, depending on the product and the customer’s own preferences.  A young person considering purchasing a vehicle may consider ‘aesthetics’ or ‘performance’ over ‘reliability’, where the opposite may be true for a middle-aged RNLI volunteer. Of course such stereotypes are based upon pre-conceived […]

Research Budgets Don’t Have To Be Cut

In these times of austerity we are all looking to save, Mr Cameron is taking some flack for trying to sort out the country, budgets are expected to work harder to get their results, those behind working the budgets are working even harder than the budgets. How can we optimise our performance levels? How do we engage people into all pulling in together […]