Marketing Innovation Ltd offers a truly ala carte marketing service.
If you simply need a steer in the right direction now and then we offer ad hoc advice or ‘brainstorming’ sessions. Our attendance at your monthly board meetings is another way in which we can inject new ideas and strategy, or simply be ‘Devil’s Advocate’.
Project consultancy could embrace many things -market feasibility, ideas development, supply channel issues, design, copywriting materials etc, the fees for which are quoted and paid for by the project. NB: Grant support can in some instances defray up to 50% of the costs. Quoted service costs include for an experienced project manager overseeing things and quality-control.
“The work Marketing Innovation produced proved exceptionally useful as part of our strategic thinking and planning.” David Glasser, Chair, Ben Uri, The L J M of Art
‘’We found Marketing Innovation superb on every level. We provided them with a complex and vital task to complete in a short time, and they handled it with consummate professionalism” Michael Doran, Liverpool BID.
“We found Marketing Innovation Ltd proactive and had great understanding of our needs. This helped us present our plans to industry partners in a clear and effective way” John Kelley, Chief Operations Manager, Agricultural Industries Confederation
In any successful business there comes a time to pause, take a breath, and think is there is a need for improvement? But maybe you can’t put your finger on the answers. That’s when a chat with an independent consultancy like Marketing Innovation Ltd could help clarify things and get you back on track by being a sounding board
If a new marketing strategy or a review of marketing/business plans are needed a qualified member of the Chartered Institute of Marketing will undertake the internal audit and research and prepare the plans in accord with your business objectives. Click here for more about planning services. Help with implementation is also available through the outsourcing option, should it be required.
If a new marketing strategy or a review of marketing business plans are needed, a qualified member of the Chartered Institute of Marketing will undertake the internal audit and research and prepare the plans in accordance of your business objectives. Help with implementation is also available via the outsource option should you need it.
Our marketing audit takes a long hard look at each facet of your brand and sales mix inluding the 4 P’s to determine performance and how you can improve.
- Customer insight and sales trend analysis
- Sales and growth opportunities
- Brand and price positioning
- Scope for new products and services
- Promotional efficiency and methods
- Customer service strategies
- Social media presence
- SWOT analysis
Strategy and Plans
Our strategy and plans follow a recognised format used by the CIM (of which we are members). This is used to present and discuss new ideas with management prior to encapsulation within the plan. For some clients this could involve an ‘engine overhaul’, however our style is to fine tune not to tinker.
Once plans are in place you can start implementing them. Alternatively you can ask us to do so by outsourcing. Under this option we would deliver your PR, social media campaigns, brochure writing, SEO, tele-marketing etc, on time and as per plan. By outsourcing the client still retains full control whilst the service is delivered for you by a member of our team skilled in the relevant discipline.