Marketing Innovation Ltd offers a truly ala carte marketing service.

If you simply need a steer in the right direction now and then we offer ad hoc advice or ‘brainstorming’ sessions.  Our attendance at your monthly board meetings is another way in which we can inject new ideas and strategy, or simply be ‘Devil’s Advocate’.

Project consultancy

Project consultancy could embrace many things -market feasibility, ideas development, supply channel issues, design, copywriting materials etc, the fees for which are quoted and paid for by the project. NB: Grant support can in some instances defray up to 50% of the costs. Quoted service costs include for an experienced project manager overseeing  things and quality-control.

 

We found Marketing Innovation Ltd  proactive and had great understanding of our needs. This helped us present our plans to industry partners in a clear and effective wayJohn Kelley, Chief Operations Manager, Agricultural Industries Confederation 

Strategic Marketing

In any successful business there comes a time to pause, take a breath, and think is there is a need for improvement? But maybe you can’t put your finger on the answers. That’s when a chat with an independent consultancy like Marketing Innovation Ltd could help clarify things and get you back on track by being a sounding board

Dynamic Marketing

If a new marketing strategy or a review of marketing/business plans are needed a qualified member of the Chartered Institute of  Marketing will undertake the internal audit and research and prepare the plans in accord with your business objectives. Click here for more about planning services. Help with implementation is also available through the outsourcing option, should it be required.

Marketing Planning

If a new marketing strategy or a review of marketing business plans are needed, a qualified member of the Chartered Institute of Marketing will undertake the internal audit and research and prepare the plans in accordance of your business objectives. Help with implementation is also available via the outsource option should you need it.

Brand MOT

Our marketing audit takes a long hard look at each facet of your brand and sales mix inluding the 4 P’s to determine performance and how you can improve.

  • Customer insight and sales trend analysis
  • Sales and growth opportunities
  • Brand and price positioning
  • Scope for new products and services
  • Promotional efficiency and methods
  • Customer service strategies
  • Social media presence
  • SWOT analysis

Strategy and Plans

Our strategy and plans follow a recognised format used by the CIM (of which we are members). This is used to present and discuss new ideas with management prior to encapsulation within the plan. For some clients this could involve an ‘engine overhaul’, however our style is to fine tune not to tinker.

Implementation 

Once plans are in place you can start implementing them. Alternatively you can ask us to do so by outsourcing. Under this option we would deliver your PR, social media campaigns, brochure writing, SEO, tele-marketing etc, on time and as per plan. By outsourcing the client still retains full control whilst the service is delivered for you by a member of our team skilled in the relevant discipline.