Tag: Marketing

Call of Market Research or Super Marketing Bros.m

It’s Friday, and so of course, some staff’s minds are turning to the weekend. A recreation of choice for some of the hard workers here at Marketing Innovation is playing video games…and that got us thinking. What is Market Research like in the video games industry?   On internet forums and communities for gamers, one of the common complaints is the stagnation […]

Market Research b(u)y the book?

We all get the new updates and articles on the ‘Top 10 Books in Marketing’ or ‘The Best 100 Books for Your Business’, usually thrown around to increase the popularity or to publicize the few that make it into the ‘Top 3’.  A quick trawl through Amazon gives over 400,000 titles listed under Marketing & Sales. Which is great, for […]

Flying the flag – How to sell overseas

Living on an island, sometimes the UK can feel a little removed from the rest of the world. The power of on-line business and marketing has gone some way to overcome the barriers placed around Britannia, but the culture of British business can still seen to be a little on the reserved side compared to the rest of the world. Ask […]