Tag: mystery shopping

Measuring a customer’s experience

A customer’s experience is the qualitative aspect of any interaction that an individual has with a business, and its products or services.   Today, more than ever, customers can provide feedback via a multitude of channels with social media platforms increasingly providing ease and immediacy, be it Twitter, Facebook, Trip Advisor etc. A quick review of any company’s social media and more […]

The ABC of Marketing

Successful marketing is one thing, but are we not always reaching for the next goal or target? The ABC of marketing are the foundations to everything, without them nothing will happen. However foundations only get you so far, so what are the building blocks.             “Every company thinks of themselves of having a USP, but if everyone has something unique then the […]