Tag: research

Had a bright idea? Why not make it shine?

HAVE YOU ANY IDEA? They say genius is 1% inspiration and 99% perspiration. We all have ideas but a good many fail to see the light of day.   As a bright young brand manager I saw hundreds of product inventions, most of which never saw the light of day – too costly,  narrow target market,  passing off , or just plain […]

The Fight from Online!

In the blink of an eye it seems that in the agricultural sector we are back to discovering the joys of personal service. That’s not to say that online has not been a huge hit buying and selling stock and equipment but in farm research there has been less appetite by farmers for taking part in online studies. It makes you […]