Marketing strategies – Expediency or what?

Marketing strategies 30 years in business has taught me not to be complacent. In marketing it’s easy to fall into the trap of following the same old routines. Mix it. Everyone is pushing Facebook, Twitter, and Linked In to boost company’s ratings, but these can soon feel like an old pair of shoes – so what more can you do? Ask the […]

Leicester Grant Scheme

We have been video blogging again! This time on the Leicester Grant Scheme that is available from Enterprising Leicester, the EDRF funding that is available for SME’s in Leicester. Paul Lockton introduces the grant and how Marketing Innovation Ltd can help companies with their applications. […]

Leicester Grant Scheme

Not sure if grants are for you? When Government offers support grants to business one of the first questions businesses ask is “They offering me money, so what is the catch?” With the Enterprising grant schemes there seem to be few catches, and so long as a business meets the criteria there is every reason to be optimistic of receiving support. Another […]

Enterprising Leicester Grant Scheme

March 14th  saw the launch of Enterprising Leicester grant scheme that provides generous funding for ambitious businesses seeking support for growth. Businesses that qualify can receive up to £250000 under this scheme. Your business may qualify for the scheme: if you are in B2B and have a sound plan for job or growth creation if you are an independent business based in Leicester […]

Is your BID message getting through?

All too often BID managers complain that after all their hard work the BID’s message can still reach deaf ears. So what to do about it? Marketing Innovation Ltd will create a direct channel of communication with your businesses.  We make them aware of your successes, inform them of the BID’s future plans, and find out how they value your impact on […]

30th Birthday!

This year marks a milestone birthday for Marketing Innovation Ltd. We are turning 30! We have lived through three recessions, three children, and so far 5 grand children! Over the next few weeks we will be looking back on what we have achieved and sharing it with you. So from everybody here at Marketing Innovation Ltd, lets raise a glass and celebrate! […]

The Fight from Online!

In the blink of an eye it seems that in the agricultural sector we are back to discovering the joys of personal service. That’s not to say that online has not been a huge hit buying and selling stock and equipment but in farm research there has been less appetite by farmers for taking part in online studies. It makes you […]

Happy New Year

The team from Marketing Innovation Ltd would like to wish everybody a Happy and Prosperous New Year! […]

Merry Christmas!

Merry Christmas from all of us at Marketing Innovation Ltd. We would like to thank all of our clients and colleagues so let us make 2014 a prosperous and exciting New Year!  […]

Principles of the Marketing Mix (The 4 P’s)

This blog outlines the principles of the Marketing Mix (the 4 P’s) and its implications for business. Those who apply the principles leverage greater market share and appeal to B2B and B2C markets. All brands – large and small – can appeal to different customers with intelligent use of the 4 P’s, or the 7 P’s as they are sometimes known […]