The survey was carried by the MI team out over eight weeks to profile consumers of haberdashery and their purchasing habits in leading supermarkets. This involved a field survey to establish who bought haberdashery, followed by focus groups to provide insight into motivations.
1500 supermarket buyers were screened by Cati and in each area 100 product users shopping in one or other of five supermarkets were interviewed to check their purchases. Five focus groups were held in the same areas to which product users were invited for a 90 minute discussion.
- Date: Oct 17, 2014
- Tags: consumer market research, face to face interviews, focus groups