Tag: books

Market Research b(u)y the book?

We all get the new updates and articles on the ‘Top 10 Books in Marketing’ or ‘The Best 100 Books for Your Business’, usually thrown around to increase the popularity or to publicize the few that make it into the ‘Top 3’.  A quick trawl through Amazon gives over 400,000 titles listed under Marketing & Sales. Which is great, for […]