Tag: customers

Is it makeover or meltdown time?

The one sure bet as we approach July is that marketers at this time get squeaky bum syndrome over marketing plans signed off early year that are not cutting the mustard. The other certainty is that our air conditioning falters as summer temperatures hit the early 30’s. So what to do? The air con issue is quite simple – get a […]

Don’t press ‘DELETE’ on lapsed customers

In their rush to capture hearts and minds of new clients to fill sales targets, company executives may be missing a trick by not balancing efforts in social media with strategies to re capture those of lapsed customers. It’s worth taking a look at why businesses should consider this a priority. Attracting new clients can be hugely rewarding but the extra margin […]

Campaign Assessments YouTube video

Paul Lockton discusses the importance of managing your campaigns and reaching your audiences whether you are a small, medium or large sized company. http://youtu.be/WqURUqTOl94 […]

The ABC of Marketing

Successful marketing is one thing, but are we not always reaching for the next goal or target? The ABC of marketing are the foundations to everything, without them nothing will happen. However foundations only get you so far, so what are the building blocks.             “Every company thinks of themselves of having a USP, but if everyone has something unique then the […]