Tag: marketing strategies

Is it makeover or meltdown time?

The one sure bet as we approach July is that marketers at this time get squeaky bum syndrome over marketing plans signed off early year that are not cutting the mustard. The other certainty is that our air conditioning falters as summer temperatures hit the early 30’s. So what to do? The air con issue is quite simple – get a […]

Had a bright idea? Why not make it shine?

HAVE YOU ANY IDEA? They say genius is 1% inspiration and 99% perspiration. We all have ideas but a good many fail to see the light of day.   As a bright young brand manager I saw hundreds of product inventions, most of which never saw the light of day – too costly,  narrow target market,  passing off , or just plain […]

Marketing strategies – Expediency or what?

Marketing strategies 30 years in business has taught me not to be complacent. In marketing it’s easy to fall into the trap of following the same old routines. Mix it. Everyone is pushing Facebook, Twitter, and Linked In to boost company’s ratings, but these can soon feel like an old pair of shoes – so what more can you do? Ask the […]