Tag: Marketing

Funding and support for Leicestershire businesses

Funding and support to accelerate growth in your business Depending on where you business is located Marketing Innovation Ltd can help you identify support to help your business take off in 2016 using our expert help and guidance. Marketing Innovation Ltd  has been involved with grants for marketing consultancy for 30 years and is now recognised by the Business Growth Service and […]

Is it makeover or meltdown time?

The one sure bet as we approach July is that marketers at this time get squeaky bum syndrome over marketing plans signed off early year that are not cutting the mustard. The other certainty is that our air conditioning falters as summer temperatures hit the early 30’s. So what to do? The air con issue is quite simple – get a […]

Measuring a customer’s experience

A customer’s experience is the qualitative aspect of any interaction that an individual has with a business, and its products or services.   Today, more than ever, customers can provide feedback via a multitude of channels with social media platforms increasingly providing ease and immediacy, be it Twitter, Facebook, Trip Advisor etc. A quick review of any company’s social media and more […]

Don’t press ‘DELETE’ on lapsed customers

In their rush to capture hearts and minds of new clients to fill sales targets, company executives may be missing a trick by not balancing efforts in social media with strategies to re capture those of lapsed customers. It’s worth taking a look at why businesses should consider this a priority. Attracting new clients can be hugely rewarding but the extra margin […]

Marketing Health Check

Marketing Health Check Marketing Health Check offers new clients a 90 minute critique of their marketing, to determine which parts work well and which parts work less well. We then make formal or informal recommendations to the client indicating the potential areas for improvement. The Health Check asks critical questions like how you market and sell your products and services. Whilst not […]

Enterprising Leicester Grant Scheme

March 14th  saw the launch of Enterprising Leicester grant scheme that provides generous funding for ambitious businesses seeking support for growth. Businesses that qualify can receive up to £250000 under this scheme. Your business may qualify for the scheme: if you are in B2B and have a sound plan for job or growth creation if you are an independent business based in Leicester […]

Merry Christmas!

Merry Christmas from all of us at Marketing Innovation Ltd. We would like to thank all of our clients and colleagues so let us make 2014 a prosperous and exciting New Year!  […]

The ABC of Marketing

Successful marketing is one thing, but are we not always reaching for the next goal or target? The ABC of marketing are the foundations to everything, without them nothing will happen. However foundations only get you so far, so what are the building blocks.             “Every company thinks of themselves of having a USP, but if everyone has something unique then the […]

Visit Marketing Innovation Ltd at Youtube

Paul Lockton introduces Marketing Innovation Ltd on their new You Tube channel. http://youtu.be/DFZO7gDXB1c   […]

So are we out of Recession?

Following months of negative commentary, national TV and press,  like estate agents, are trying to convince us that the economy has turned the corner and the recession has ended. My suspicion is this euphoria could again be the ‘London Effect’ whilst businesses elsewhere may be less convinced about the economy bouncing back never mind the recession bottoming out. How do you feel? I […]