Tag: Sales

Is it makeover or meltdown time?

The one sure bet as we approach July is that marketers at this time get squeaky bum syndrome over marketing plans signed off early year that are not cutting the mustard. The other certainty is that our air conditioning falters as summer temperatures hit the early 30’s. So what to do? The air con issue is quite simple – get a […]

Market Research b(u)y the book?

We all get the new updates and articles on the ‘Top 10 Books in Marketing’ or ‘The Best 100 Books for Your Business’, usually thrown around to increase the popularity or to publicize the few that make it into the ‘Top 3’.  A quick trawl through Amazon gives over 400,000 titles listed under Marketing & Sales. Which is great, for […]

Flying the flag – How to sell overseas

Living on an island, sometimes the UK can feel a little removed from the rest of the world. The power of on-line business and marketing has gone some way to overcome the barriers placed around Britannia, but the culture of British business can still seen to be a little on the reserved side compared to the rest of the world. Ask […]